Why Australia’s Beauty Market is Thriving
From Mecca to sea salt hairspray, Australia’s beauty market is unique but HUGE.
Ahead of our upcoming Linked IRL networking event — Careers in Beauty — we broke down the stats about this booming sector and why there’s never been a better time to enter the industry than now.
It Just Keeps Growing
As online shopping sales peaked during the COVID-19 lockdowns, so did the beauty market. Whether it was makeup or skincare, it seemed like everyone was pursuing “self-care” in the form of aesthetics.
Since then, numbers haven’t dropped. According to Statista, the Australian market is set to grow 2.41% annually. Globally, it’s growing over 6% annually. This means more revenue and more jobs: Jobs and Skills Australia predict the amount of beauty therapists will reach 12.2% by 2026.
Exciting Careers
While the future holds stability, careers in beauty are perfect for those who want to be hands-on, but also value creativity. You’ll master the art of customer service, as well as specific beauty techniques such as treatments or applications.
Plus, the career pool is diverse. Here are some of the roles you can pursue:
- Beauty therapist
- Nail technician
- Makeup artist
- Hairdresser
- Barbering
- Eyelash technician
- Masseur
- Esthetician
The Australian Niche
In Australia, there’s a surge in demand for natural and organic products, “driven by a growing consumer preference for sustainable and eco-friendly options”.
It’s called “A-Beauty” and it focuses on skincare and suncare concerns. That beachy lifestyle has translated into our beauty industry, where businesses are prioritising green, minimal, and vegan formulas.
This means makeup that innovates SPF and natural skincare products are just waiting to be created, sold, and used — with a guaranteed consumer audience for it.
Wanna find out more about Careers in Beauty? Register for no charge to attend Linked IRL: Careers in Beauty happening Thursday 22 August.
